08/02/2026
WEAU and Aging Untold ran a segment worth watching this week: home health versus home care, and the difference most families do not learn until they are standing in the middle of it.
I will let the show's experts draw that line, because it is their lane and they do it well. The short version is that home health usually means skilled medical help, with a nurse or aide working under a care plan, sometimes covered by Medicare for a set period of time. Home care usually means nonmedical daily support: companionship, meal prep, and help with bathing and dressing. Both are about caring for the person.
Here is the part I want to add, because it is the piece almost no one budgets for. All of that care happens inside a house. And the house has its own role in caring for those who live within it. After all, for most people, their home is their most valuable asset, and we are dedicated to protecting it.
That is my lane, and it is different from the job a home health aide or a CNA does. A CNA cares for your mom. I make sure the home she is being cared for in is safe and ready. A CNA is not the one checking the water heater, watching for a slow leak while the family is three hours away, flagging the dark stairwell or the loose rug in the hallway, or coordinating the plumber when something fails on a Sunday. In my years as a firefighter and paramedic, the home itself was the hazard on more calls than most people would believe. That is the gap I close.
What that looks like: a safety walkthrough of the whole home, clear and well-lit walking paths accessible to a stretcher or wheelchair, trip hazards flagged, smoke and CO alarms checked, plus Custos Hub by Rockwell keeping quiet watch on the things that go wrong when no one is looking, water and leak detection, temperature, entry and access awareness, and activity awareness so an out-of-town family has eyes on the home between visits. Custos Hub by Rockwell offers real-time activity awareness and instant notifications.
Now the numbers that stop families cold. Here is what care and housing run right now in Wisconsin and Minnesota:
WISCONSIN Nursing home, shared room: about $10,650 a month, roughly $128,000 a year. Nursing home, private room: about $12,000 a month, roughly $143,000 a year. In-home aide (nonmedical): about $35 an hour, which passes $6,000 a month once it is most of a day.
MINNESOTA Nursing home, shared room: about $12,900 a month, roughly $155,000 a year. Nursing home, private room: about $14,900 a month, roughly $179,000 a year. In-home aide (nonmedical): about $44 an hour, which passes $7,500 a month once it is most of a day.
Now, here is what the home layer costs with us, the same in both states:
Essential Watch: $99 a month, $1,188 a year. Premier Management: $199 a month, $2,388 a year. Estate Concierge, our most complete: $399 a month, $4,788 a year.
Read that twice. A full year of our top-tier plan costs $4,788. That is less than half the cost of a single month in a nursing home, in either state. Our Essential tier for an entire year costs about what a nursing home charges in three days.
I am not telling you that a $99 plan replaces a nursing home or a caregiver. It does not, and I would never claim that it does. What I am telling you is that the reason families end up paying nursing home prices is often not the care itself. It is that staying home stopped feeling safe. The home layer is the most affordable part of the equation, and it keeps every other option on the table.
That is what our $150 Home Safety & Readiness Audit is built for. I walk you through the home, flag what matters most, and hand you a clear, written set of recommendations to act on at your own pace. No pressure, no judgment. You stay in charge of every decision. If a monthly plan turns out to be the right fit, that $150 is credited toward your first month, so the audit is your starting point, not an extra cost.
If someone you love is weighing what comes next here in the Chippewa Valley, start with the home. Message us or call to set up your $150 Home Safety & Readiness Audit.
Watch the full Aging Untold segment on WEAU's page (link in the comments).
Cost figures: SeniorLiving.org and Genworth/CareScout Cost of Care, 2026. Sources in the comments.
Preserving Assets. Protecting Independence. π (715) 255-0235 π www.rockwellhomemanagement.com