Watson Signs & Monuments

Watson Signs & Monuments Creating Lasting Memorials out of Lasting Memories During his time there, he discovered a calling and wanted to serve families more personally.

Watson Monument Company has been creating impressive and impactful monuments in the Brazos Valley and surrounding areas for nearly a decade. With an emphasis on storytelling and leaving a legacy written in stone, we have had the honor of serving families, local organizations, universities, the State of Texas, and many other individuals with our work. Tony Watson, AICA, Memorial Artist and Owner, b

egan his monument career as the lead designer for one of the largest producers of custom cemetery stones and vases in the United States. Seeing a need for someone who would slow down, design with intention, and guide families through decisions. In 2006, after much prayer and discussion with his wife, Tony decided to take steps to move towards the retail end of the industry. In 2012, Tony returned to Texas A&M University to finish his degree while running the business full-time and graduated class of 2017. Tony is an avid fan of all things Aggie Football and Baseball and enjoys spending time with his family at the games. As an Aggie owned and operated company, Watson Monuments has been trusted with some of the most visible and meaningful projects on the Texas A&M campus. Among these are Spirit Plaza, Forever Reveille at Kyle Field, and various pieces in Aggie Park. For Watson, these installations are not just professional projects, they carry personal significance. We have also been given the privilege to take part in several veterans’, collegiate, and other civic monuments locally and across Texas. Our goal is always to represent the university, organizations, and families with exceptional craftsmanship and create a legacy to be proud of. Tony has learned from the best and is distinguished among his peers in the monument industry. He values education and regularly teaches design and stone carving nationwide. The Watson team regularly attends continued education conventions and workshops to ensure excellence in experience and quality. Tony serves on the Board of Directors and as past president of the Southern Monument Builders Association. He is a member of the American Institute for Commemorative Art, a prestigious organization that values design and quality. Watson’s team has earned more than 40 design awards since 2013 through these associations. While families do not choose a memorial company based on accolades, these awards reflect the care, precision, and dedication poured into each project. Watson Monument believes that each family has a unique and important story to tell. We are dedicated to creating memorials that reflect individuals and their memory. Our purpose is to walk with each family through the memorial process, discussing the many possibilities, advising on cemetery restrictions, and ensuring the monument truly reflects the person being honored. Whether the work involves a tried-and-true design, unique complex details, or a significant large-scale project, the standard remains the same. Watson Monuments strives to provide high quality monuments with honesty, compassion, and craftsmanship that lasts. Check out our work here and at www.watsonmonumentco.com

We have been a little tied up over the last couple of days. But to simply say what a great honor to be a part of this pr...
09/04/2026

We have been a little tied up over the last couple of days. But to simply say what a great honor to be a part of this project honoring a Great man. Honestly, to say we are proud to have been simply a small part of it doesn't say enough.

Special thanks to Texas A&M Athletics, Vaughn Construction, artist Steven Whyte, and the donors who trusted us to make sure that this was done right and installed in time for today's events.

And of course my amazing team that stepped up and knocked this out of the park. They are often just behind the scene, but it would not happen at all with out them.

Gig'em

09/04/2026
Something meaningful is taking its place at Kyle Field this week.It is a project tied to leadership, quiet strength, fai...
09/01/2026

Something meaningful is taking its place at Kyle Field this week.

It is a project tied to leadership, quiet strength, faith, legacy, and the kind of influence that reaches far beyond the game.

Watson Monument Company is honored to have a hand in bringing it into place.

The bronze is ready.
Kyle Field is waiting.
More to come after Friday.

Projects like this are part of the work we are honored to do across the state of Texas. From bronze, granite, and marble installations to historic monuments celebrating our shared history, memorials recognizing great human achievements, and high school mascots that represent generations of pride, each statue carries a story and a responsibility.

We are also honored to handle many of the statues across the campus of our alma mater. While we have had the privilege of creating and installing monuments for multiple universities and communities throughout Texas, our heart is always here at home in Aggieland—installing legacy projects that honor the past, inspire the present, and encourage generations of Aggies to come.

08/26/2026

When the next generation knows how to do the work and doesn’t have a drivers license yet. Not only can he carve, but he cares to do it right.

Through thoughtful design, meaningful details, and lasting craftsmanship, we create memorials that reflect the people an...
08/25/2026

Through thoughtful design, meaningful details, and lasting craftsmanship, we create memorials that reflect the people and families they represent.

Because the stories that matter most deserve to be remembered for generations.

08/14/2026

For 150 years, Texas A&M has built a legacy rooted in tradition, service, and the people who have shaped it.

We’re proud work with The Association of Former Students to play a small part in honoring that legacy and creating lasting tributes that recognize the past, serve the present, and carry stories forward for future Aggies. Whether creating something new or restoring what has stood for generations, we bring the same commitment to exceptional craftsmanship, enduring quality, and work built to last.

What we build today is the legacy of tomorrow. We’re here for good.

This one stings. Over the years I have had the fortune to meet some amazing people. The people have changed and molded h...
08/05/2026

This one stings.

Over the years I have had the fortune to meet some amazing people. The people have changed and molded how I have worked and how we live.

Frank Muller was no different. I have told the story of how we met often. Mostly because it is unconventional. But how we met is not the impact. It is because of Mr. Muller that I was able to go back and finish my degree at Texas A&M University at the age of 35. I was able to teach my kids the importance of not giving up on your dreams. Frank gave a lot to the University he loved. But I would argue that he gave more to me and others like me. Well beyond any financial gains. For that I will be forever grateful.

I will forever have great respect for him. His leadership. And his ability to be straightforward.

Thank you Frank for your friendship. Thank you for all you have done for me, my business, but more importantly for my family for generations to come. God speed my friend. And until we meet again.

Please keep the Muller family in your prayers.

Our loyal friend and long time CCA member, Frank M. Muller Jr. ‘65, went to heaven on Friday night July 31, 2026. Muller was a former member of the CCA Board of Directors.
Funeral Arrangements:
August 22, 2026
10:00 am
A&M Hotel and Conference Center
2nd floor Reveille Room
177 Joe Routt Blvd.
College Station, TX 77840

Reverend Kathleene Card will officiate.
Burial service will follow at Field of Honor in College Station.
After the burial service, a celebration of Life will be held at the Gates Ballroom in the Memorial Student Center.

One of Texas’ great landmarks honoring a greater landmark. Copini was one of the best.
07/21/2026

One of Texas’ great landmarks honoring a greater landmark. Copini was one of the best.

No major monument to the Alamo's defenders stood in San Antonio for almost a hundred years after the battle. 🗿🌅

During the 1936 Texas Centennial, the state finally set aside $100,000 to build one, commissioning Italian-born sculptor Pompeo Coppini to design what became known as the Cenotaph, meaning empty tomb. Construction ran from 1937 to 1940, producing a sixty-foot shaft of gray Georgia marble on a pink Texas granite base, carved with low-relief portraits of Bowie, Travis, Crockett, and other defenders.

San Antonio's mayor at the dedication, Maury Maverick, was himself a descendant of Alamo survivor Samuel Maverick, presiding over the ceremony on November 11, 1940. What do you think explains the long gap between the battle and a proper monument to it?

The best memorials don’t just tell you who someone was. They remind you how they lived.Every line on Billy Bailey’s monu...
07/17/2026

The best memorials don’t just tell you who someone was. They remind you how they lived.

Every line on Billy Bailey’s monument was chosen with purpose.

The western floral pattern isn’t simply decoration. It creates a quiet backdrop that gives the monument texture and movement without competing with the artwork. It’s one of those details most people don’t notice from across the cemetery, but once they do, they can’t stop looking. It transforms an ordinary polished face into something that feels handcrafted and deeply personal.

Then come the details that tell Billy’s story.

A team roping scene captures the sport and lifestyle he loved. His portrait and signature make the monument unmistakably his. Even the decorative lines beneath his name are inspired by the stitching found on a well-worn cowboy boot, tying the entire design together with another subtle nod to the western life.

None of these elements were added just because they looked good.

They were chosen because they meant something.

That’s what separates a monument from a marker. A marker records a name. A monument preserves a life.

The details are rarely accidental, and often they’re the parts families treasure most years later.

07/15/2026

This was a fun project to be a part of.

Address

14821 FM 2154 Road
College Station, TX
77845

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 3pm

Telephone

+19796960800

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