03/31/2026
THE GUARDIAN: Gen Z Flocks to Chinese Medicine as trust in US health system plummets: ‘It’s so personalized to being human’
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“Why are Americans drawn to Chinese wellness tips – and expressing interest in “becoming Chinese” or “being in a very Chinese time” of their lives? It’s tied to what some have dubbed “Chinamaxxing”, a recent trend begun by Americans, involving the sharing of memes and videos in praise of Chinese culture.
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“Ironically, Chinamaxxing was a response to Trump’s economic targeting of the country in 2025. Between a bungled trade war, flip-flopping restrictions on Chinese tech and a fudged TikTok ban, the US began to look feeble in comparison with its geopolitical rival. With a sense of subversiveness, young Americans started professing fascination with Chinese culture. Influencers…traveled to China to produce content, while the US market embraced Chinese cultural goods, such as Labubus.
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“[TCM] is very rich with heritage, lineage, tradition [and] extremely rich in symbology,...This medicine is so personalized to being human, and with the emergence of AI…people are craving meaning and a return to humanness.”
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“When Americans don’t trust their own institutions … they become more willing to look for alternative reference points Shaoyu Yuan.
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“Americans have become skeptical of the US healthcare system’s emphasis on physician “specialization”, which can frustrate people seeking treatment for multi-symptom conditions such as long Covid and autoimmune disorders. “Chinese medicine really works best for chronic conditions where it touches upon multiple different health systems,” she said. (Numerous studies have shown that TCM therapies can play an important role in the prevention and treatment of chronic diseases – but they can’t be claimed as a cure for all conditions.)
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https://www.theguardian.com/lifeandstyle/2026/mar/04/chinamaxxing-influencers-chinese-traditional-medicine