Ulla Eyewear

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Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Our final inspection process is precise, with no detail left unchecked.Our team is dedicated to you reserving beautiful,...
10/10/2026

Our final inspection process is precise, with no detail left unchecked.
Our team is dedicated to you reserving beautiful, accurate, amazing product from start to finish.

Ulla Eyewear's Pet of the Week!Marnie is proof that some of the best friendships are worth taking your time to build. Th...
10/09/2026

Ulla Eyewear's Pet of the Week!

Marnie is proof that some of the best friendships are worth taking your time to build. This sweet, sensitive girl may need a little patience while she gets to know you and learn that she’s safe, but once Marnie decides you’re her person, get ready for her gentle, loving, and playful side to shine. And yes, there may even be zoomies. Lots of them. Marnie is looking for a calm, patient home where she can settle in at her own pace, where any kids are teens or older, and, ideally, another playful dog to show her the ropes and keep her company. Give Marnie a little time, understanding, and a whole lot of love, and you may just discover your new best friend! Marnie is a member of Dane County Humane Society’s Lonely Hearts Club, and her adoption fee has been reduced. Learn more about her by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/61743714?location=05-Dog%20Quarantine

Love Marnie's fashionable specs? Ask us about Francis Klein!

One week from today, we're kicking off our 28th Birthday Celebration with savings throughout the store, giveaways, nibbl...
10/09/2026

One week from today, we're kicking off our 28th Birthday Celebration with savings throughout the store, giveaways, nibbles, and an all-around good time. Mark your calendars!

A second life for frames. A brighter future for kids. 💛On World Sight Day, we had to highlight our ReFramed program: gen...
10/09/2026

A second life for frames. A brighter future for kids. 💛

On World Sight Day, we had to highlight our ReFramed program: gently loved eyewear gets a new home while helping local children access vision care.

With every ReFramed purchase, $20 goes toward vision screenings for kids in Madison public schools through Combat Blindness International’s Bright Eyes Program.

Shop sustainably, find a one-of-a-kind pair, and help make a difference. Stop in to explore ReFramed today!

Frames that aren't just stamped out of a machine in a huge factory. Tarian, like all our brands at Ulla, are meticulous...
10/08/2026

Frames that aren't just stamped out of a machine in a huge factory. Tarian, like all our brands at Ulla, are meticulously handcrafted, with no detail spared. From initial design, to creation, to final inspection, you're sure to leave with a frame you can be proud of, that will last.

Please help us in celebrating MEL! today! Mel joined the Ulla team 2 years ago today, and it's safe to say our days hav...
10/07/2026

Please help us in celebrating MEL! today! Mel joined the Ulla team 2 years ago today, and it's safe to say our days have been brighter and sunnier since. If you've worked with Mel, you know, their energy is positive, and thoughtful. Thank you for your hard work, Mel!

Ulla Eyewear's Customers of the Week!For frames as unique as you are, look no further than Theo! Sandy has the most fabu...
10/07/2026

Ulla Eyewear's Customers of the Week!

For frames as unique as you are, look no further than Theo! Sandy has the most fabulous glasses, and Theo is a prominent brand in their collection! Nyame had to hop in for a pic with her matching frames. William has adored his Theos for years, and they look even better every single day! Kelly loves having a small, classic round that perfectly frames her face. Kate's frame balances a distinctive shape with soft neutral tones! You all look fantastic!

Your words mean the world to us! And because they are so important, we're giving back to you! Every referral you give, ...
10/06/2026

Your words mean the world to us! And because they are so important, we're giving back to you! Every referral you give, earns you an in store credit. Refer 5 people? Receive $1,000 towards your next pair of glasses!
*Reach out if you need more details

10/05/2026

We are 10 days away from our 28th Birthday Celebration and you're invited! Come enjoy our treats from Miggy's Bakes, giveaways from Muramoto, Morgan's Shoes, and Twigs, and save on all full price purchases made between 10/16-10/18.

Boston, you were good to us! 👓⚾️🦆Mel, Maddy, Brittany and Maddy recently headed to Boston for the Optical Success Acadme...
10/04/2026

Boston, you were good to us! 👓⚾️🦆

Mel, Maddy, Brittany and Maddy recently headed to Boston for the Optical Success Acadmey Mastermind Retreat, and we came home with new ideas, great memories…and an Entrepreneur of the Quarter award! 🏆🎉

We love being part of OSA is the community. We get so much support and guidance from Conor and his team, but we also learn a ton just by being in a room with other independent optical shop owners. Sharing ideas, talking through challenges and hearing what others are doing always sends us home energized and ready to make Ulla Eyewear even better.

OSA planned some pretty fantastic ways for us to experience Boston together, including a Duck Boat tour and a Red Sox game at Fenway Park. ⚾️ Those outings gave us even more time to connect, laugh and get to know other OSA members beyond the business talk.

A huge thank you to Conor and the entire OSA team for putting so much thought into the education, support, community and fun. We’re grateful to be part of it! ❤️

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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