Sokol Advanced Eyecare

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Sokol Advanced Eyecare We provide you with proactive eye care with a holistic approach. Eyewear to help you be uniquely you.

Before light reaches the inside of your eye, it passes through your cornea—the clear front surface that helps bring your...
10/12/2026

Before light reaches the inside of your eye, it passes through your cornea—the clear front surface that helps bring your world into focus.

Its shape and health can explain why vision seems blurry, why contact lenses don’t fit comfortably, or why a prescription alone may not give someone the clarity they expect.

That’s where advanced testing comes in. By taking a closer look at the cornea, we gather details that help us understand your eyes and guide your care.

For us, the most meaningful part of technology is what it helps us do for the person sitting in the chair: find answers, explain options, and make a plan that fits their needs.

Have you ever wondered what those colorful maps of your eyes are showing? Ask us at your next visit—we love making the science make sense.

A child getting their first glasses.A parent asking how to manage their child’s increasing nearsightedness.A patient wit...
10/09/2026

A child getting their first glasses.
A parent asking how to manage their child’s increasing nearsightedness.
A patient with diabetes needing careful attention to their eye health.
Someone looking for relief from dry eye.
A longtime patient finding frames that feel completely like them.

Different visits. Different needs. A whole team committed to understanding the person in front of us.

At Sokol Advanced EyeCare, we provide children’s eye care and myopia management, monitor conditions such as glaucoma and diabetic eye disease, and offer urgent eye care, dry eye treatment, personalized contact lenses, and beautifully fitted eyewear.

Every part matters: from the first phone call to the final adjustment.

As Week wraps up, thank you for trusting us with your care, your questions, and the people you love. It’s a privilege to be part of your lives.

What’s one thing you learned about optometry this week? 💙

10/08/2026

Today is World Sight Day, we’re celebrating healthy sight all across our state!

From small towns to our largest cities, Wisconsin optometrists help patients protect their vision, manage eye disease, address urgent eye problems, support children’s learning and identify signs of broader health concerns.

During Week, World Sight Day is a perfect reminder that eye health is an important part of overall health...at every age and in every community.

Today, take a moment to and make your vision a priority.
Healthy eyes. Stronger communities. This is optometry in Wisconsin.

Different countries. Different languages. A shared need for eye care. 💙This photo captures Dr. Sokol examining a child i...
10/08/2026

Different countries. Different languages. A shared need for eye care. 💙

This photo captures Dr. Sokol examining a child in Zambia. A moment that reflects something she’s carried with her through travels to many countries: wherever we live, our eye health matters.

Vision helps us learn, work, care for our families, and navigate our daily lives. For a child, it can help make a classroom, a book, or a new discovery more accessible.

The need for eye care connects us across borders. Access to that care should reach across them, too.

Today, we’re celebrating World Sight Day with gratitude for the opportunity to care for others—and a shared hope that everyone, everywhere can get the eye care they need.

Happy World Sight Day! 🌍

Someone you love laughing.Your child looking up from a book.A view that makes you stop and take a breath.Sometimes, the ...
10/08/2026

Someone you love laughing.
Your child looking up from a book.
A view that makes you stop and take a breath.

Sometimes, the moments that mean the most are the ones we see every day.

At Sokol Advanced EyeCare, those moments give meaning to our work. Every exam, treatment, and conversation is an opportunity to help you care for the vision you depend on and the experiences you treasure.

What’s a sight you never want to forget? Tell us below. 💙

Happy World Sight Day. 🌍 Make time for your eye health, and encourage someone you love to do the same.

Twitch. Twitch. Twitch. 👁️Your eyelid has been doing it for three days.Now you're wondering: **Is this normal — or shoul...
10/07/2026

Twitch. Twitch. Twitch. 👁️

Your eyelid has been doing it for three days.

Now you're wondering: **Is this normal — or should I actually be worried?**

The good news? Most eye twitching is harmless.

Some of the most common triggers may be sitting on your desk right now:

☕ Caffeine
💻 Too much screen time
😴 Not enough sleep
😬 Stress
👁️ Dry or irritated eyes

But there ARE times when an eye twitch deserves a closer look.

Our newest blog answers the questions people are constantly Googling:

Why is my eye twitching?
Can stress or caffeine cause it?
Can dry eye make your eyelid twitch?
Does magnesium really have anything to do with it?
And most importantly - **when should you see an eye doctor?**

Read the full blog on our website.

And tell us: Have you ever had an eye twitch that drove you absolutely crazy?

We’re celebrating someone special this week: Happy Birthday, Angela! 🎉💙Angela brings so much care and dedication to our ...
10/06/2026

We’re celebrating someone special this week: Happy Birthday, Angela! 🎉💙

Angela brings so much care and dedication to our team and our patients, and we’re grateful for everything she does to help make Sokol Advanced EyeCare a welcoming place.

Today, we hope she feels just as appreciated as she makes others feel. Join us in wishing Angela a wonderful birthday! 🎂

A patient is coming in only for new glasses. We’re also looking at the health of their eyes—and listening to what they n...
10/05/2026

A patient is coming in only for new glasses. We’re also looking at the health of their eyes—and listening to what they need their vision to do.

Read comfortably. Work confidently. Recognize a familiar face. Enjoy the view on the way home.

It’s officially Week in Wisconsin! Governor Tony Evers has recognized October 5–9 as a week to highlight the many ways optometrists care for our communities.

At Sokol Advanced EyeCare, that includes comprehensive eye exams, medical eye care, dry eye treatment, children’s vision care, contact lenses, and thoughtfully fitted eyewear.

Because the prescription is one part of the story. The person wearing it is the reason we do this.

Follow along this week as we’re sharing what optometry makes possible. 💙

What’s something you love doing that depends on your vision?

I'm honored to have been named Wisconsin Optometrist of the Year by the Wisconsin Optometric Assoc this past weekend. To...
09/30/2026

I'm honored to have been named Wisconsin Optometrist of the Year by the Wisconsin Optometric Assoc this past weekend. To be chosen among so many exceptional colleagues across our state is a recognition I deeply appreciate. Thank you to the WOA, my team, and the patients who trust me with their care. 💙
~Dr Sokol

Wisconsin Optometric Association

🎥 Want to be in our next video?We’re filming a very cool drone fly-through of Sokol Advanced EyeCare and are looking for...
09/28/2026

🎥 Want to be in our next video?

We’re filming a very cool drone fly-through of Sokol Advanced EyeCare and are looking for a few people to be our “patients” for the shoot!

You might be browsing for glasses, getting an adjustment, going through pretesting, or helping us show what a visit to our office looks like.
No acting experience necessary — just come have some fun with us!

📅 Friday, October 2
⏰ 3:00–4:30 PM

And as a thank-you for being part of our production, each participant can choose either a $50 gift card OR a $75 credit toward something at Sokol Advanced EyeCare.

Interested in being one of our stars? ⭐ Send us a message! We’d love to have you.

Address

2000 Atwood Avenue
Madison, WI
53704

Opening Hours

Monday 9am - 7pm
Tuesday 8am - 6pm
Wednesday 9am - 7pm
Thursday 8am - 6pm
Friday 9am - 4pm

Telephone

+16084735947

Website

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