Isthmus Eye Care - Downtown

06/13/2026

Some of our fabulous opticians teamed up this month to bring you some favorite frames for the sunny days ahead!
When they were choosing this month’s featured styles for the Middleton Clinic, they had one major goal in mind: Summer Vibes. Bright, fun color options that elevate your look while keeping things incredibly functional.
They picked for you:
The Bold & Chunky: A vibrant, fun color option perfect for making a statement this summer.
The Understated: A sleek, classic look for those days you want a more subtle, effortless vibe.
The Ultimate 2-in-1: We absolutely had to highlight a pair that comes with a built-in sunclip! Transitioning from the clinic to the summer sunshine has never been easier.
Stop by the Middleton Clinic to try them on and find your perfect summer look! Which style are you leaning toward—bold or understated?

06/09/2026

Thanks to your amazing support, Isthmus Eye Care has been recognized as one of the Best of Madison since 2023 — and we’re honored to again be a finalist this year!
Visit: madisonmagazine.com/bom
Voting is open now through June 30th, and every vote makes a difference!
Your trust and loyalty mean the world to us. Thank you for allowing us to care for your eyes and your family's vision year after year.

Check it out now!

06/05/2026

As summer begins, it’s the perfect time to pause, look forward, and appreciate the moments that connect us. We love seeing our community's youth gearing up for a bright future ahead!
This team chants, “I Care” before each game. We are so proud to support a team with that kind of attitude! Here's to a great season of big plays, bright sunshine, and great vision on and off the field.
Protect those eyes while you enjoy the sunshine. Because when it comes to healthy vision, "I Care" is a promise.

06/01/2026

Thanks to your amazing support, Isthmus Eye Care has been recognized as one of the Best of Madison since 2023 — and we’re honored to again be a finalist this year! Now, we need your help to keep the streak alive. Please vote for us by visiting:
https://bit.ly/3RAMiY1
Voting is open now through June 30th, and every vote makes a difference!
Your trust and loyalty mean the world to us. Thank you for allowing us to care for your eyes and your family's vision year after year.

05/27/2026

Hearing feedback like this makes our day! A huge thank you to Sydney for the incredibly kind words. Our team works hard to ensure you feel welcome and cared for from the moment you walk through our doors.

We'd love to see you! Schedule your visit today.

05/25/2026

Today, we honor the fallen and remember their sacrifice. Wishing you and your family a safe and meaningful Memorial Day.

We are closed today in observance of the holiday and will return to regular hours tomorrow. If you need to schedule an appointment for later this week, feel free to send us a message or visit our website!

05/22/2026

In observance of Memorial Day, our office will be closed on Monday, May 25th so our team can spend time with their families and honor those who served. 🇺🇸

We will resume normal business hours and reopen at 8:00 AM on Tuesday, May 26th.

05/19/2026

Always learning, always growing!
Our team recently attended the Vision Source Exchange to connect, collaborate, and learn alongside some of the best minds in the optometry industry. From new insights to networking, they're bringing back invaluable knowledge to keep our practice at its very best.
We’re so proud of their dedication to excellence!

05/15/2026

Double the Style, Double the Fun!
It’s time to reveal our Staff Picks of the Month, and we are obsessed with this duo! Whether you’re looking for a pop of personality or something classic, we’ve got you covered.
For the Artist: Check out these vibrant, patterned frames from Lafont. Perfect for making a statement and adding a splash of color to your everyday look. For the Professional: These sleek, slate-blue frames from Ted Baker offer effortless style with a modern twist.

05/14/2026

Come and Celebrate Spring with us at our Spring Style Show!

The sun is shining, the tulips are blooming, and we have a gallery full of fresh new looks to share! Today is the day to refresh your style with a palette of vibrant spring colors and stunning new frames from Scott Harris, Michael Ryen, and STATE.

Whether you're looking for something bold and bright or sleek and sophisticated, we have lots of spring colors to choose from and great savings to help you bloom this season!