Live Fit Gym

Live Fit Gym Your complete fitness & wellness gym in SF! 8 locations—find your ultimate gym near you! + WHY WE LIVE FIT. We are San Francisco natives. (415) 655-3395

Passionate about the health & wellness of our members and communities. What started off as a Chiropractic office 15+ years ago eventually grew into a gym – we are the only Doctor-owned gym in San Francisco. We believe the body can naturally heal itself and become resilient and strong, inside & out. This is our purpose. We believe in your power to live fit & live well. OUR LOCATIONS:

LiveFit Gym •

Arguello
403 Arguello Blvd
(415) 682-4623

Live Fit Gym • Valencia Street
675 Valencia St
(415) 641-4200

Live Fit Gym • Fairmont Hotel
950 California St
(415) 834-1010

Live Fit Gym • Polk Street
1630 Polk St
(415) 923-5853

Live Fit Gym • Hayes Valley
301 Fell St
(415) 525-4364

Live Fit Gym • Bush Street
1094 Bush St
(415) 525-3454

Live Fit Gym • Cole Valley
(415) 682-4201

Live Fit Gym • The Castro
2145 Market St.

06/05/2026

Health is rarely just one thing. 🌱 What we see in both fitness + wellness is that everything is connected.

The quality of your sleep or stress can influence your energy. Your energy can influence your workouts. Your workouts can influence your mood. Your mood can influence your relationships, focus, & resilience.

We invite the power of massage to bring attention to how the mind/body connection can communicate through healthy touch: relaxation and empowerment.

The release of your most power anti-stress hormone in the body--oxytocin--can help create moments of restoration that support both the body & the mind. Sometimes what can't be expressed through words: is reflected through tension, tightness, fatigue, or stress held within the body. ✔️

The mind-body connection works in both directions. ☯️ Physical stress can influence emotional wellness, emotional stress can manifest physically through muscle tension, discomfort, and fatigue. How we posture and MOVE throughout life.

When we invest in recovery, mobility, movement, and self-care: it's a signal. A signal of self love. A signal, you matter. A signal, that safety and being able to have moments of rest: is sacred.
We are often creating ripple effects that extend far beyond the treatment room or gym floor. One healthy choice often makes the next healthy choice easier. 📈

In Integrative Medicine, recognizes that health is INTERCONNECTED. When the mind, body, and spirit are supported together: we create great opportunities for balance, resilience, and overall well-being. Fitness strengthens us. Recovery restores us. Massage supports us: healthy touch.

Book that much needed moment, today. Link in bio!

(415) 834-1010
LIVEFITGYM.com



* Video filmed in 2025. Representing a genuine share from staff & their tenure at LFG.

This matters 👉 Recovery isn't just about having access to tools. It’s about having access to the right people. We've com...
06/04/2026

This matters 👉 Recovery isn't just about having access to tools. It’s about having access to the right people. We've come to realize: many don't know that our licensed chiropractor, certified massage therapists, licensed esthetician, certified personal trainers, and SoftWave technicians are intensive, to hundreds and/or thousands of hours dedicated to anatomy, physiology, clinical application, supervised practice, and continuing education.

These professionals have invested YEARS learning how the body functions, adapts, compensates, and moves so they can support individuals with greater precision and care.

A tool is only as effective as the person applying it.

Give a musical instrument to someone with no training and they may struggle to play something pleasing. Give that same instrument to a professional musician and they can create something epic.
Give a scalpel to a random person, and they wouldn't have the confidence, precision, or skill as a surgeon.
Give a baseball to an unskilled person, and they won't be able to pitch as strategic as your favorite player.
⚾️

The same principle applies to fitness and wellness. Recovery technologies, therapeutic modalities, and training systems are significantly MORE valuable when guided by experienced professionals who understand how to ADAPT them to your unique goals, limitations, injuries, and lifestyle.

Adaptation. It's life. And we adapt with you, through a human-to-human, empathetic lens.

This is one of the reasons we strongly uphold Integrative Fitness—the intelligent combination of fitness & wellness. Machines and technology can be helpful, but they CANN'T replace human observation, clinical reasoning, empathy, co-regulation, attunement, and expertise. Explore why we intelligently placed wellness in our gyms.

LFG.

(415) 655-3395
LIVEFITGYM.com

Motivation is not something you magically wake up with every day. It ebbs, flows, disappears, returns, & changes based o...
06/03/2026

Motivation is not something you magically wake up with every day. It ebbs, flows, disappears, returns, & changes based on what your nervous system is carrying.

Stress, work, sleep, relationships, family dynamics, roommates, emotional tension: daily life can ALL influence how motivated you feel before you ever step into the gym. ✔️

Consistency matters more than waiting to feel inspired. We'll say that again: consistency matters more, than waiting to feel inspired.

Through action--choosing your movement, your health, wellness--it can INSPIRE motivation. This is a recursive journey inward.

Motivation often becomes the result of consistency: not the starting point. CHOOSING to be surrounded by safe, supportive, like-minded environments, that energy starts to shape your internal state. Studies on emotional contagion show that emotions can spread through groups, which means the spaces we enter and the people around us can influence how we feel, how we move, and how we keep going.*

This may be one of the drawbacks of working out at home with no spotter, no guidance, and relying only on videos. It's missing the key element of optimal health: social connection*

At Live Fit Gym, we believe motivation is supported through empathy, expertise, and environment. 💯
Our CERTIFIED + LICENSED professionals across fitness and wellness are here to help you keep moving even on the days you don’t feel motivated.

Your journey is deeply personal: sometimes the right support helps you remember what you’re capable of before you can feel it yourself. LFG.

(415) 655-3395
LIVEFITGYM.com



*https://pmc.ncbi.nlm.nih.gov/articles/PMC10828695/
*https://ccare.stanford.edu/uncategorized/connectedness-health-the-science-of-social-connection-infographic/

“Most people don’t need a complete overhaul. They need a plan they can stick to and someone to keep them accountable.” T...
06/02/2026

“Most people don’t need a complete overhaul. They need a plan they can stick to and someone to keep them accountable.” That’s the philosophy Maximus brings into every training session at Live Fit Gym. His approach is rooted in helping people create real progress through consistency, structure, & compounding action—not crash-course motivation that fades after a few weeks.

Growing up in Pittsburg, California, sports shaped Maximus from an early age. Baseball was a major part of his identity, eventually leading him to walk onto the baseball team at San Francisco State University while earning his degree in Business Marketing. ⚾️ But when he stepped away from the sport, he experienced firsthand what it feels like to lose direction, structure, & connection to self.

That turning point ultimately led him toward fitness, personal training, and helping others rebuild confidence through movement, accountability, and sustainable habits.

Now, Maximus specializes in powerlifting, athletic performance, holistic health and wellness. Especially the mind-body connection. As a NASM Certified Personal Trainer AND Certified Nutrition Coach, he works with people from all backgrounds to create plans that realistically fit into their lives. 🌱

At Live Fit Gym, we understand fitness is not just physical—it’s confidence, discipline, nervous system regulation, resilience: learning to trust yourself again. Maximus embodies that philosophy through grounded coaching, empathy, and real-world experience.

LFG-Nob Hill (Maximus trains here!)
1094 Bush St
(415) 525-3454

LIVEFITGYM.com

06/01/2026

Your body speaks, even when you don’t. 🗣️ The work of Dr. Bessel van der Kolk, Dr. Gabor Maté, and Dr. Andrew Weil reminds us that stress, trauma, pressure, & emotional overload don’t just stay in the mind. They can show up as tension, tightness, fatigue, shallow breathing, chronic pain, and dysregulated nervous systems.

The body keeps score in ways many people don’t even realize.

Dr. John Sarno, known for his work on TMS (Tension Myositis Syndrome), believed emotional stress could manifest physically in the body. One of his biggest tools? Helping people safely express what was buried underneath. We see that same mind-body connection every day. Sometimes the body is asking for movement. Sometimes it’s asking for rest. Sometimes it’s asking to finally exhale.

That’s why our certified massage therapists go deeper than surface-level relaxation. Some are trained in neuromuscular techniques: others even have personal training backgrounds, allowing them to better understand anatomy, movement patterns, tension, and recovery.

Through healthy touch & strategic pressure: we help the body release what it’s been carrying so you can move better, recover smarter, and restore balance through Integrative Fitness--the intelligent combination of fitness + wellness.

Start your massage today: link in bio!

(415) 834-1010
LIVEFITGYM.com



* https://iptrauma.org/docs/body-of-knowledge-of-psychotraumatology/how-the-body-keeps-the-score-and-neuroscience-of-trauma-in-the-body/
* https://www.feinberg.northwestern.edu/sites/ocih/about-us/podcast/andrew-weil.html
* https://en.wikipedia.org/wiki/Tension_myositis_syndrome

Movement means something different for everyone. 🔃 For some, movement is about longevity. For others, it’s about discove...
05/29/2026

Movement means something different for everyone. 🔃 For some, movement is about longevity. For others, it’s about discovering just how strong they can become in this lifetime. For some, it’s about mobility, healing, confidence, nervous system regulation, discipline, community: even reconnecting back to themselves after long periods of stress, burnout, or self-doubt.

We welcome all perspectives. How and what movement means to you.

How you move. Why you move. What inspires you to move. Where you’re beginning from: are all part of the journey.

Just like this photo of Kevin shows 👆A handstand. A different perspective. For some, they’re still learning and refining it. For others, they’ve never attempted one at all. But movement was never meant to be about perfection. It’s about EXPLORATION. Growth. Curiosity. Showing up for yourself in the capacity that’s right for you. ✔️

That’s why we believe movement should feel empowering, not intimidating.

We believe in creating supportive atmospheres + curated experiences that meet people where they are. We move forward with guidance, education, empathy, and expertise.

Our Certified trainers + Licensed wellness facilitators are passionate about helping people discover what movement can become for them through Integrative Fitness: the intelligent combination of fitness & wellness.

Because movement is not one-size-fits-all.
And neither is your journey.

Explore what movement can do for you.

(415) 655-3395
LIVEFITGYM.com

We carry so much through our weeks. Work. Stress. Family. Roommates. Expectations. 😮‍💨 By the time many people walk into...
05/28/2026

We carry so much through our weeks. Work. Stress. Family. Roommates. Expectations. 😮‍💨 By the time many people walk into the gym, their nervous system is already overloaded. Exhausted. Overwhelmed.

Coaching, guidance, and support matter so deeply in athletic lifestyles. When people feel supported, understood, and guided: adherence and motivation become stronger. Especially for those starting their fitness journey. Or maybe rebuilding confidence--possibly feeling frustrated by plateaus.

We intentionally cultivate spaces AND experiences: rooted in empathy, expertise, and nervous system safety. Certified trainers + licensed wellness professionals . There’s something powerful about reducing cognitive load [you already carry so much in your days, at work, at home, and more].

Our support is about helping you simply show up: for YOU. Co-regulation, attunement, and support are real. Having someone invested in your goals, encouraging your growth, helping you push through self-doubt, or celebrating your wins with you creates a deeper level of accountability, trust, & connection.

What we see: members find that having that moment in their weeks [once or several times] that belongs fully to them. For them. A place to go. A class that helps the reconnect to themselves. A breakthrough rep. A moment of strength.

Integrative Fitness--the intelligent combination of fitness & wellness--is about supporting the WHOLE person. Not just the workout. Because we're aiming for your longevity--making meaningful change not only when you're showing up for your wins.

(415) 655-3395
LIVEFITGYM.com

Day or night: lean into the moments, people, and experiences that make you feel fit, strong, and well. May is Mental Hea...
05/27/2026

Day or night: lean into the moments, people, and experiences that make you feel fit, strong, and well. May is Mental Health Awareness Month--however, mental health is something we carry with us every single day.

Especially during moments of uncertainty: stress can quietly build in the body over time. Research continues to show that chronic stress and prolonged fight-or-flight activation can contribute to inflammation, tension, fatigue, anxiety, and emotional burnout.* Sometimes people don’t need more pressure or more things to figure out. Sometimes they need support, guidance, and a space where their nervous system can finally exhale.

That’s why we lean into Integrative Fitness--the intelligent combination of fitness and wellness.

While we can’t remove EVERY stressor from your life, we can create safe ecosystems + experiences with Licensed and Certified professionals who help guide you through movement, recovery, and care. From Personal Training for co-regulation and guidance with social connection, Chiropractic for nerve health, Massage Therapy for muscle relief, recovery services [spa/sauna at the Fairmont Hotel!], yoga in our unlimited classes, and mindful movement...we believe the mind-body connection matters.

Again: we believe the mind-body connection matters.

Stress often lives in the body through tightened muscles, shallow breathing, stiffness, tension, and fatigue. It can appear as pain, chronic tension, and even our posture. Sometimes the body simply needs space to breathe, regulate, and feel supported again.

We cultivate these experiences: whether a classroom with like-minded people excited to see you and achieve things together, a 1:1 moment together in training or recovery services--we are about finding what feels aligned to your fitness & wellness journey.

Dan looking stylish in his .shoes!

LIVEFITGYM.com



* https://www.mayoclinic.org/healthy-lifestyle/stress-management/in-depth/stress/art-20046037

05/26/2026

Donovan shares: fitness is never just about pushing weight. It’s about feeling supported, understood, and guided by people who genuinely care about your growth.

What that looks like from us: our CERTIFIED trainers + LICENSED wellness professionals have spent the time [sometimes many years] developing the expertise to adapt in real time to what your body and nervous system actually need. Human understanding matters.

Co-regulation matters. Nervous system safety through attunement matters.

A recovery tool without expertise behind it is still just a tool. ✔️ Give a wrench to someone untrained, and they may not know how to use it the way a plumber would.

Give a soldering tool to the untrained, versus to a microelectronics technician: results will be varied.

Give a scalpel to someone without medical training, it doesn’t carry the same precision or safety as it would in the hands of a surgeon.

The same applies to wellness and recovery. Tools can support the process, but INTERPRETATION, strategy, safety, and personalization are what create meaningful results. We see this in our gyms everyday.

We are built differently. We created an ecosystem [Integrative Fitness powered by LFG™] that empowers you from within. Through certified personal training, licensed chiropractic care, massage therapy, recovery support, group fitness classes, and wellness--our goal is not to keep you dependent on machines or guessing your way through your health journey.

Our goal is to help amplify your confidence, understanding, internal + external resilience, and connection to your own body through expert human support.

LIVEFITGYM.com

Today we take a moment and pause, for the families + loved ones who carry the memory of those lost in service to our cou...
05/25/2026

Today we take a moment and pause, for the families + loved ones who carry the memory of those lost in service to our country. We offer our deepest gratitude for the immense sacrifices made and the profound courage shown towards our country. May we honor their legacy not only with our words, but by living with the kindness and compassion they fought to protect.

LIVEFITGYM.com

Address

950 California Street
San Francisco, CA
94102

Opening Hours

Monday 5:30am - 11pm
Tuesday 5:30am - 11pm
Wednesday 5:30am - 11pm
Thursday 5:30am - 11pm
Friday 5:30am - 7pm
Saturday 5:30am - 11pm
Sunday 5:30am - 11pm

Telephone

+14155254364

Alerts

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