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Monday 9am - 8pm Tuesday 9am - 8pm Wednesday 9am - 8pm Thursday 9am - 8pm Friday 9am - 8pm Saturday 9am - 8pm Sunday 9am - 8pm

Pura Vida Recovery Services

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United States
Santa Rosa, CA
Pura Vida Recovery Services

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Pura Vida Recovery Services provides comprehensive treatment for adults battling chemical dependency & addiction.

Beyond traditional therapy & counseling, we strive to help clients find community, purpose, and joy in recovery. Pura Vida Recovery Services offers General and Intensive Outpatient Treatment for people suffering from alcohol and/or drug addiction. This treatment is offered in a supportive, clean, comfortable, and alcohol and drug free environment.

In addition, Pura Vida Recovery Services clients may be eligible to receive a full scholarship to live in an approved sober living home at no additional cost. Mission Statement

The mission of Pura Vida Recovery Services is to assist our clients who suffer from alcoholism or addiction by helping them find long-term sobriety, hope, freedom, and a joy for living. Philosophy Statement

At Pura Vida Recovery Services, we believe that commitment to a program of abstinence based recovery is the most effective path towards a life free from drugs and alcohol. We recognize alcoholism and addiction as an illness that requires complete abstinence in conjunction with structured and controlled treatment. We believe that individuals suffering from substance use disorders can find lasting sobriety by combining abstinence with education, 12-step or alternative philosophies with fellowship, accountability with discipline, and eventually freedom from drugs and alcohol with a joy for living. We help our clients achieve these things by providing:

• A structured, accountable, and controlled environment

• Random and frequent drug and alcohol testing as a measure of accountability

• Continuous therapeutic visits with a drug and alcohol counselor to develop a treatment plan that is specific, goal oriented, and time-limited

• Group counseling and therapy sessions which provide education, encouragement, and hope, taking advantage of the benefits of a social approach to understanding.

• An environment where every client’s emotional needs are addressed in a timely manner.

• Counseling and role modeling of life-skills necessary to achieve long-term sobriety.

• Education about interpersonal relationships, engage in conflict resolution, and exercise personal discipline.

• Exposure to community resources for vocational training, continuing education, 12-step based programs, and alternative programs of recovery. We recognize that every individual has varying outlooks, desires, and philosophies on life. We remain open minded to all beliefs and tailor our treatment plans to meet the individual’s needs for the most successful outcome. Pura Vida is a phrase that originated in Costa Rica that embodies the joy of living. A joyous outlook on life, and gratitude for a new life in sobriety, is our freedom from the grip of addiction.

10/12/2026

Finishing residential treatment is a big milestone. It's also the start of a new phase, and a lot of the healing happens after you leave.

Going home means work, relationships, and everyday stress again, and the first few months can be the most vulnerable time. The right next step can make that transition feel manageable: partial hospitalization, intensive outpatient, or standard outpatient care, sober living as a bridge, family support, and an aftercare plan built around you.

If you or someone you love is nearing discharge, we're happy to talk through what comes next.

Read the full blog: https://pvrecovery.com/blog/what-happens-after-residential-treatment-ends/

Call us at (707) 879-8432.

10/10/2026

Every October 10, the world pauses to talk about something a lot of us were taught to keep quiet. 💙

It's World Mental Health Day: a day to talk openly about mental health, check in on each other, and break down the stigma that keeps people from asking for help.

This year's theme is Lived Experiences Heard: Real Voices, Real Change. So today we're keeping our own words short and letting the people who've lived it do the talking. Swipe through to read them.

Here's what we see every day: mental health and substance use are tangled together for so many people. The anxiety, the heavy days, the weight of trying to cope alone. Healing starts when someone actually hears you.

💙 Drop a heart if you're checking in on someone today.
→ Know someone who needs to see this? Send it to them.
→ Struggling? We're here. Call (707) 879-8432.
→ In crisis? Call or text 988.

10/07/2026

Treatment is about more than getting sober. It’s about learning what to do when life gets uncomfortable.

Today, one of our detox clients was feeling anxious. So they picked up a marker and started drawing.

It might seem like a small thing, but these are the moments that matter. Finding a different way to cope. Staying present. Doing something creative. Getting through a hard moment without returning to an old solution.

At Pura Vida, we treat the addiction, but we’re also helping people build the skills, routines, connections, and confidence they’ll need when they leave us.
Because recovery has to work in real life.

And sometimes, it starts with a Halloween spider. 🎃🕷️

If you or someone you love is struggling, our team is here.

📍 Santa Rosa, California | Detox, residential treatment & outpatient care
📞 Reach out to Pura Vida Recovery to learn more.

09/30/2026

Relapse doesn’t begin with using. It begins with warning signs.

Maybe you’ve started isolating. You’re skipping meetings, holding everything inside, sleeping poorly, or thinking more often about people and places connected to past substance use.

These changes do not mean you have failed. They may mean you need more support right now.

Relapse can develop through emotional, mental, and physical stages. Recognizing what is happening early gives you time to reach out, reconnect with your recovery plan, and ask for help before things progress.

And if you have already returned to using, your recovery is not over. What matters now is getting support and taking the next step forward.

Learn more:
https://pvrecovery.com/blog/what-are-the-warning-signs-of-an-impending-relapse/

Need help getting back on track? Contact Pura Vida Recovery Services:
https://pvrecovery.com/contact/

09/26/2026

Recovery is built one decision, one connection, and one day at a time.

These words from Pura Vida alumni and their families reflect what compassionate, consistent support can make possible: a safe place to begin, people who do not give up on you, practical tools for life, and a community that continues celebrating your progress.

We are deeply grateful to every person who has trusted Pura Vida to be part of their recovery journey. Your stories are why we do this work.

If you or someone you love is ready to explore treatment and recovery support, visit PVRecovery.com.

09/25/2026

Recovery is not just about abstaining from drugs or alcohol. It is about rebuilding a life filled with connection, purpose, opportunity, and joy.

We’re honored to be featured in the North Bay Bohemian for the work Pura Vida Recovery Services is doing throughout Sonoma County. The article explores our real-world approach to treatment, including individualized clinical care, community involvement, recreation, vocational opportunities, and support across every stage of recovery.

Since opening our first sober living home in 2015, we have grown into a comprehensive recovery community guided by one principle: When someone trusts you enough to ask for help, go above and beyond to honor that trust.

In the words of our co-founder, Ben Pahlavan, “Getting sober is only the beginning of something so much bigger and better.”

Thank you to our clients, alumni, staff, community partners, and referral providers who continue to show what is possible with the right care and support.

Read the full feature in the North Bay Bohemian.

https://bohemian.com/pura-vida-recovery-builds-community-through-experienced-care/

09/22/2026

Meet our team: Collin Hoctor, LMFT

Collin Hoctor is a Licensed Marriage and Family Therapist with over a decade of experience working in substance use and co-occurring mental health treatment. His career has spanned both inpatient and outpatient levels of care, where he has supported individuals and families navigating the challenges of recovery.

Collin served as Clinical Director for intensive outpatient and residential treatment programs, overseeing multidisciplinary teams and developing evidence-based programming to support long-term sobriety. His leadership emphasized integrating trauma-informed care, family systems, and relapse-prevention strategies into treatment, helping clients build the skills and resilience necessary for sustainable recovery.

In his clinical work, Collin draws from Internal Family Systems (IFS), somatic psychology, polyvagal theory, and Buddhist psychology. He integrates mindfulness and compassion-based practices to help clients cultivate awareness of craving, develop healthier relationships with difficult emotions, and deepen their connection to the present moment.

With a holistic and compassionate approach, Collin has a particular passion for supporting individuals who feel stuck in cycles of addiction, helping them reconnect with their inner resources and rediscover meaning beyond substance use. He believes recovery is not just about abstinence but about cultivating a life rooted in connection, self-compassion, and purpose.

https://pvrecovery.com/about/treatment-team/

Address

2901 Cleveland Avenue Suite 202
Santa Rosa, CA
95403

Opening Hours

Monday	9am - 8pm
Tuesday	9am - 8pm
Wednesday	9am - 8pm
Thursday	9am - 8pm
Friday	9am - 8pm
Saturday	9am - 8pm
Sunday	9am - 8pm

Telephone

+17073084492

Website

http://www.pvrecovery.com/

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