26/10/2026
My goals for Fellow for the next 6 months - as the studio owner 🤎
I’ve been thinking a lot about what I want the next 6 months of Fellow to look like as the studio owner.
So I’m putting 6 goals here to keep myself accountable.
1. MEMBER MILESTONES
Celebrate our member milestones on the wall. So much energy in this industry goes into new members, but I never want to forget about the people who are already here, showing up week after week. ‌
2. STUDIO + BRAND REFRESH
Give our beautiful space and brand a little refresh. Nothing crazy - just bring everything together so it feels consistent, considered and unmistakably Fellow from the moment people walk through our doors.
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3. KNOW ALL OF YOU
Know all of our members’ names. This one is really important to me. I never want someone to walk through our doors and feel like just another booking on the class list.
4. ENHANCE THE STUDIO EXPERIENCE
Add those little touches that make the studio experience better - cold filtered water, a cute retail rack, Fellow merch and more.
5. DRIVE COMMUNITY
Keep creating reasons to hang around after class. Events, pop-ups, chats in reception - more opportunities to drive community.
6. GROW WITH INTENTION
Grow Fellow and bring more of the right people through our doors, without losing the personal, boutique feel that makes us special.
Have I missed anything? Comment below.
Let’s see where we’re at in April 🫶
