FoodLogic

30/07/2026

Streaming platforms don't chase attention. They learn it. 🎧📺

They watch what people engage with, then quietly serve more of what resonates.

SEO behaves the same way. The content that performs isn't always the loudest. It's the most relevant.

For foodservice brands, discoverability online is rarely about quick wins. It's about showing up consistently with content that actually speaks to what your buyers are looking for.

Over time, that consistency builds familiarity. And familiarity builds visibility.

28/07/2026

Here's a page worth looking at on your own website today: your About page.

It's where buyers go when they're doing quiet research. Not to read your company history, but to get a sense of whether your business understands their world and whether they can trust you.

In foodservice supply, that kind of early credibility matters. Decisions take time, relationships matter, and buyers are forming impressions well before any conversation starts. An About page that speaks clearly to the right audience can do more work than most businesses give it credit for.

When did you last read yours as if you were a buyer seeing it for the first time?

27/07/2026

A good B2B review doesn't just make your business look good. It gives the next buyer confidence to choose you.

The reviews that carry the most weight in foodservice supply aren't full of general praise. They describe what actually changed for the customer.

"Delivery times are tighter. Fill rates are up. And we spend way less time chasing down missing stock."

That kind of feedback is credible because it's specific. It tells a buyer exactly what working with you looks like in practice.

If you want better reviews, it's worth making it easy for customers to describe the impact rather than just the experience. The more operational the feedback, the more useful it is to someone doing their research.

25/07/2026

Google search has changed and if you've been wondering what it means for your business, this is worth a read.

The short version: AI-powered search now rewards businesses that are trusted, specific and genuinely helpful. Not the loudest, not the most technically optimised. The most credible.

For businesses in the foodservice supply chain, that's a more level playing field than it might seem. The qualities that matter to buyers in this industry are the same ones that now matter to Google.

Mac&Ernie has written a clear, jargon-free explanation of what's actually changed and what to do about it.

https://www.macandernie.com.au/blog/googles-new-search-explained-for-small-business

25/07/2026

Being good at what you do isn't enough if no one knows you do it.

In foodservice supply, brand recognition is one of those things that builds quietly in the background, until it doesn't, and you notice the gap.

Our Food for Thought blog covers ten practical ways foodservice businesses build brand awareness over time. No broad theory, just approaches that are relevant to suppliers, distributors and manufacturers in this industry.

Worth a read if this is something you're working on.

https://www.foodlogic.com.au/food-for-thought-blog/10-ways-to-drive-brand-awareness-in-foodservice

24/07/2026

Brisbane - this one's for the women in hospitality. 👏

Women in Cafes & Restaurants is hosting its first Brisbane event on Monday 28 July at Club Felix, Naldham House. Expect an evening of genuine connection, industry conversation, drinks, canapés, and a panel featuring some great voices from the industry.

A community built by hospitality women, for hospitality women. Come and be part of it.

🔗 Grab your spot: https://events.humanitix.com/women-in-cafes-and-restaurants-brisbane-networking-event

Join us at Clun Fe`lix, Naldham House for an evening of networking, drinks and canapés with hospitality and business professionals from across the industry.

07/07/2026

A negative review online doesn't have to be a crisis.

In foodservice supply, how you respond to criticism is part of how your business is perceived. A clear, measured response tells other buyers more about you than the original complaint ever could.

Most people reading reviews aren't just looking at what went wrong. They're looking at whether the business took it seriously. A defensive reply or no reply at all leaves an impression just as much as a thoughtful one does.

In an industry where trust takes a long time to build, it's worth thinking about the response as carefully as the service that prompted it.

05/07/2026

Some of the best content about your business is already being created by your customers.

A chef posting a dish made with your product. A buyer recommending a supplier they rely on. That kind of content tends to land differently to anything you'd write about yourself.

In foodservice, trust travels through relationships. User-generated content is just a more visible version of the word-of-mouth that's always driven this industry.

The basics are worth getting right: make it easy to tag you, use a consistent hashtag, and always credit the people whose content you share. The rest tends to follow naturally when the customer relationships are solid.

29/06/2026

Some recent APAC research into how B2B buyers actually behave is worth pausing on.

Almost three quarters of the buying journey is done before a buyer contacts a supplier. And the supplier they call first wins the deal the vast majority of the time.

In foodservice, we know that trust and relationships drive decisions. What this data suggests is that a lot of that trust is built before anyone reaches out. Buyers are researching, forming views and narrowing a list, often without suppliers knowing.

Being visible, consistent and easy to find isn't just a marketing nice-to-have. It's how you get onto the shortlist in the first place.