Doula Essentials

08/31/2026

Social media makes it look like you’re supposed to be rich, ripped, successful, and financially free by 27. Real life does not work that way.

The average successful founder is in their 40s.

First-time homebuyers are now around 40.

Career pivots happen later than people think.

Building a strong body takes years.

Building a real business usually takes years too.

The problem is social media compresses everything.

You see somebody’s highlight reel and assume they got there overnight.

You don’t see the 8 years of bad ideas, missed opportunities, boring repetition, failed launches, awkward career moves, or months where nothing seemed to be working.

That mess is usually the part that creates the result.

So if you’re 35, 40, 45, even 50 and still figuring things out, that does not mean you missed your window.

You might just be in the middle of the part nobody posts about.

08/10/2026

Indigenous Birth Keepers are so important. We love learning from them 💜

Today is International Day of World Indigenous Peoples and this year the theme is to honour Indigenous midwives.

In historic Batoche, many Metis women were midwives and healers. It was these women who took great care of pregnant women, monitored their health, knew what to do in times of distress, and safely delivered babies. Their extensive knowledge was passed down to their daughters, nieces, and so on.

The work of these midwives ensured that future generations could thrive.

08/09/2026

08/04/2026

.. 🌧️🫂🕊️☁️

07/17/2026

Health care in the United States is increasingly team-based, and doulas—who often provide emotional, physical, and educational support for patients during birth, the postpartum period, and beyond—are valuable members of many care teams.

ACOG’s new clinical guidance encourages ob-gyn collaboration with doulas and gives ob-gyns the tools they need to better understand a doula’s role. It also highlights the importance of stronger partnerships between clinicians and doulas, which can provide vital support across the lifespan—including during and after pregnancy—and can lead to better patient outcomes.

Read the press release: https://bit.ly/4flN1Eq

07/17/2026

Beautiful

Health care in the United States is increasingly team-based, and doulas—who often provide emotional, physical, and educational support for patients during birth, the postpartum period, and beyond—are valuable members of many care teams.

ACOG’s new clinical guidance encourages ob-gyn collaboration with doulas and gives ob-gyns the tools they need to better understand a doula’s role. It also highlights the importance of stronger partnerships between clinicians and doulas, which can provide vital support across the lifespan—including during and after pregnancy—and can lead to better patient outcomes.

Read the press release: https://bit.ly/4flN1Eq

07/11/2026

For generations, women were told that the most dangerous thing they could do after giving birth was... lie down.

Instead, countless new mothers were propped upright in bed for days, sometimes even weeks, exhausted bodies strapped into an unnatural sitting position because respected physicians insisted it was safer. They claimed gravity would prevent deadly complications. Few questioned it. Fewer still asked why women seemed to suffer so much under a treatment that felt like torture.

The practice became so accepted that hospitals built special beds to keep mothers elevated. Nurses adjusted pillows. Families watched women struggle to sleep while recovering from one of the most physically demanding experiences imaginable. Pain was expected. Discomfort was dismissed. The fact that mothers hated it was often treated as proof that the treatment was working.

Then one woman decided that "everyone knows" was not evidence.

Dr. Mary Putnam Jacobi had already shattered barriers simply by becoming one of the first American women to receive a medical degree from the prestigious Paris Faculty of Medicine. She was brilliant, relentless, and deeply skeptical of medical traditions built more on assumption than proof.

When she examined the supposed science behind keeping postpartum women upright, she found remarkably little. The practice had survived largely because doctors repeated what earlier doctors had taught them. So Jacobi did something surprisingly radical for the nineteenth century: she gathered evidence.

Her research demonstrated that prolonged upright confinement offered no medical benefit and often made recovery more difficult. Resting comfortably, including lying flat when appropriate, was not the threat physicians had imagined. The real danger was unquestioned authority dressed up as medical certainty.

Jacobi spent her career dismantling myths that disproportionately burdened women, insisting that medicine should be guided by observation rather than tradition. She challenged flawed beliefs about menstruation, education, and childbirth at a time when doing so meant confronting some of the most influential men in medicine.

06/19/2026