11/06/2026
Did you know that Seton started as a side hustle in a spare room with a phone book? ☎️
In the early 1950s, our founders, Fenmore and Phyllis Seton, searched telephone directories to find "Smith" families across America. Phyllis designed a Christmas card featuring a Santa whose beard spelled "Smith," proudly declaring: "Santa is a Smith! Just look at his beard!" 🎅
They tested the concept with 1,000 hand-mailed packages. Within four weeks, they sold their entire inventory of 25,000 cards.
The business quickly shifted to making industrial nameplates, and by 1956, it officially incorporated as the Seton Name Plate Corporation.
Seventy years later, we’ve traded that spare room for cutting-edge production facilities. Now a global industry leader, Seton proudly serves more than 1.1 million customers from 15 international locations.
While our technology and products have evolved, the customer focus that started it all remains the same. 💙
Thank you to our team, partners, and customers for being part of our 70-year journey! 🎉