Willy Chase: I grew up here in Herefordshire and the humble spud has brought me highs and lows, from trading and supplying supermarkets, to frying chips and distilling award winning spirits. With a new found consciousness about health and fitness, I have been busy building a kitchen here on my farm to make good-for-you stuff, and now it’s great to share with you my brand new tasty wholegrain FIT C
ORN. Fresh air popped corn - not fried - made by hand here on my farm in Herefordshire. Our new range features grown up flavours of guilt free satisfying popcorn seasoned with my favourite ingredients and superfoods. I don’t do twee stories here, but I do believe we are what we eat, and like many people I just want to get fitter, be happy and make a difference. And air popping makes a big difference – reducing calories and saturated fats in the packet, retaining the positive properties of the oil and protecting our environment - creating a cleaner, greener, fitter popcorn. Here we like to do things ourselves, so we don’t outsource, we do the opposite – on the farm we’ve started from scratch and built our own popcorn factory, with a kitchen for creating seasonings from real foods, and we’re increasing our corn production to supply it. We’re about championing local, fresh, and seasonal - avoiding fatty snacks, unnecessary ingredients and mass produced foods.
