APTA Private Practice

06/23/2026

Are market rates fact—or just a negotiating tactic?

In this latest SPARC video, Bob Hall challenges common assumptions about reimbursement and helps private practice leaders better understand the data behind payer negotiations.

Knowledge is power when it comes to protecting the value of physical therapy.

06/22/2026

Highlighting Member Wins🥳

Tarah Sweeney, PT, DPT, based in Alaska, shared:

"After taking that whole Strategic Contracting for Smart PTs course, I negotiated with all of our main payers and had a rate increase from every one except one!! It's unbelievably awesome that 4/5 gave us a higher rate, especially after I couldn't negotiate successfully before."

Way to go, Tarah! 🙌

06/19/2026

06/18/2026

During our 2nd annual payment panel with Mike Horsfield, Kelly Sanders, and Bob Hall, we'll be covering topics ranging from fighting insurance denials to adding direct-to-employer services to your business plan.

Hybrid clinics, cash-based owners, and anyone on your billing team are welcome on the call to share ideas and talk to the experts about their most pressing payment concerns.

Join us on Thursday 6/25 at 1pm ET for the next Beyond the Treatment Table discussion.

Free and open to non-APTA members, write N/A in the member ID box when registering!

06/17/2026

In this month's 'On the Move,' we dive into the Strategic Contracting Series - an on-demand education program focusing on payer negotiation, legal limits, and market value.

Best of all, the full series is free for APTA Private Practice members! Read more about the Strategic Contracting Series in the June Impact, featured here: https://ppsapta.org/impact/june/2026/contracting-smart-pts

06/16/2026

🎇The full schedule for the 2026 Annual Conference is live! 🎇

Browse tracks such as human resource management, leadership development, and technology.

Get ready to get learning! https://ow.ly/kaAS50ZaE0Z

06/15/2026

📅Save the Date!

Join Kelly Sanders and Josh Bailey for a live Q&A on one of the more unique business models in private practice.

Mark your calendar and submit your questions in advance.

06/12/2026

What happens when patients get the right care at the right time? Payment Expert Bob Hall explores the findings of the SPARC Economic Value of PT Report and the impact physical therapy has across the healthcare system.

06/11/2026

❓ What makes your practice different?

Maybe it's the population you serve. Maybe it's your payment model. Maybe it's a completely new approach to care delivery.

Whatever sets your practice apart, consider sharing it with the APTA Private Practice community through our Call for Topic Submissions. Click here to share your niche: https://ppsapta.org/form/niche-practice-business-models-i

06/10/2026

APTA Private Practice members are helping lead the conversation at the APTA Payment Advocacy Summit—and there's still time to join them.

📅 July 10–11 | Portland, OR
⚠️ Registration closes June 12

From successful contract negotiation to exploration of new payment models, sessions led by Private Practice members will provide practical tools that you can apply immediately.