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At Start Smart Plus, we guide you to the best senior care solutions, offering personalized support and expert advice to ensure your loved ones receive care plans tailored to their needs, comfort, and quality of life.

WORD OF THE DAY: ANOSOGNOSIABy the numbers, anosognosia is common in people with serious mental illness and is also freq...
09/03/2026

WORD OF THE DAY: ANOSOGNOSIA

By the numbers, anosognosia is common in people with serious mental illness and is also frequently seen in people living with dementia.

But here's what caregivers need to understand:

Anosognosia is NOT simply denial.

Denial is a psychological defense mechanism. Somewhere inside, the person may recognize the truth but has difficulty accepting it.

With anosognosia, changes in the brain impair a person's ability to recognize their own illness or limitations.

They aren't necessarily refusing to understand.

Their brain may not be able to process that they are sick.

So, how hard is that for a caregiver to deal with?

As hard as cement.

You can argue.
You can explain.
You can show them the diagnosis.
You can remind them what the doctor said.

But you may never convince them because the ability to recognize the illness itself may be impaired.

Two simple rules for caregivers:

1. Honor the feelings.
You don't have to agree with their version of events. Acknowledge how they feel instead of arguing about whether they're sick.

2. Focus on the goal.
What are you actually trying to accomplish? Taking medication? Going to an appointment? Staying safe? Getting dressed? Eating?

Sometimes getting to the goal is more important than winning the argument.

You don't have to convince someone of their diagnosis to help care for them.

Stay Inspired,
Shonda Brock
Start Smart Plus

.bland7

Mark your calendars if you live in WNY for Saturday Oct 24, 2026For More information on tips, activities and how to get ...
09/03/2026

Mark your calendars if you live in WNY for Saturday Oct 24, 2026

For More information on tips, activities and how to get involved as a caregiver please follow us at SSP

Calling All Entrepreneurs in Buffalo & Surrounding Communities!This may be the best $40 you can spend and one of the bes...
09/02/2026

Calling All Entrepreneurs in Buffalo & Surrounding Communities!

This may be the best $40 you can spend and one of the best investments of your time for your business.

Whether you're just starting your entrepreneurial journey or you've been in business for years and are ready to grow and scale, I highly recommend connecting with the Niagara SBDC.

The resources, guidance, education, and connections available to entrepreneurs are invaluable.

Invest in yourself. Invest in your business.

Reach out and give the Niagara SBDC a call. Your next level may start with one conversation.

Stay Inspired,
Shonda Brock

Let's start talking about our mental health when it comes to being a caregiver and knocking down the Myths💫    county NY...
09/01/2026

Let's start talking about our mental health when it comes to being a caregiver and knocking down the Myths💫

county NY

Recently, social media has been in the news because of its influence on our children. But have we considered how addicti...
08/31/2026

Recently, social media has been in the news because of its influence on our children. But have we considered how addictive and potentially dangerous it can be for our seniors?

I've said it before: scamming seniors out of their hard-earned money is a booming business. Scammers are sophisticated. They work in teams, build trust, and deliberately target vulnerable seniors.

And many times, the scam begins with a simple social media contact: a friend request, private message, comment, or someone pretending to offer companionship.

Do you know who your senior is talking to online?

Let’s talk about safety before there’s a crisis.

Make an appointment today with Start Smart Plus (SSP) to talk about your senior’s safety and ways your family can be proactive.

Awareness. Conversation. Protection.

Stay Inspired,
Shonda

.bland7

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Williamsville, NY
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