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Empowering Healthcare with Evidence-Based Content & AI-Driven Engagement

A.D.A.M. – the company that pioneered online health content and multimedia visual learning assets – has created SmartHealth™, the complete enterprise healthcare information platform supporting the entire continuum of care. Whether you’re looking for innovative ways to convert consumers to patients or comply with important patient education requirements, our SmartEngage™ and SmartCare™ solutions can help you deliver consistent information at every point of care.

10/26/2026

Reducing avoidable utilization starts before the claim.

When members lack clear guidance, uncertainty can lead to higher-cost care choices. The answer is not simply telling members to use less care—it is helping them understand what care they may need, why it matters, and what to do next.

Read our latest perspective on how TPAs can use trusted health education to reduce friction across the member journey.

Read the article:
https://www.adam.com/news/adam-tpa-avoidable-utilization

10/23/2026

Reducing friction does not have to mean creating another standalone member program.

In this case, one national TPA organization used SmartEngage's trusted education source to reinforce member outreach, support advocate and clinical-team conversations, and increase awareness within the member portal.

That created a more consistent member experience, while supporting the channels already in place.

Read the story:
https://www.adam.com/pdf/ADAM-TPA-CaseStudy.pdf

10/19/2026

Helping members manage healthcare costs does not always require launching another program.

Sometimes, the opportunity is simpler: make it easier for members to understand their health, their care options, and when to seek the right level of care.

With SmartEngage, TPAs can strengthen the member experience with evidence-based health education that supports more informed decisions—while reinforcing the value they bring to employer clients.

See how SmartEngage supports TPAs:
https://www.adam.com/national-payer-campaign-tpas

10/16/2026

Helping members make more informed care decisions starts with clear guidance.

This national TPA integrated trusted health education into its member experience, creating a more visible resource for members navigating questions about their health and care options.

The opportunity: guide members earlier, before uncertainty becomes a higher-cost care decision.

Explore the case study:
https://www.adam.com/pdf/ADAM-TPA-CaseStudy.pdf

10/12/2026

Members do not make care decisions with claims data in hand.

They make them in the moment: when a child spikes a fever, a medication raises questions, or a symptom feels urgent.

That is why health education cannot be an afterthought in the member experience. Accessible, easy-to-understand guidance can help members better navigate their options and take the next right step.

SmartEngage gives TPAs a practical way to embed trusted health education where members already look for support.

Learn more at:
https://www.adam.com/national-payer-campaign-tpas

10/09/2026

Avoidable utilization often begins before a claim is ever submitted.

When members are unsure what to do next, uncertainty can lead to higher-cost care decisions. One national TPA recognized the need to make trusted health education more visible within the member experience with our SmartEngage product, giving members a clearer path to reliable information.

Read the case study:
https://www.adam.com/pdf/ADAM-TPA-CaseStudy.pdf

10/06/2026

Avoidable utilization is rarely just a utilization problem.

Often, it begins when members are unsure where to go, what their symptoms mean, or what to do next.

For TPAs, giving members clear, trustworthy health guidance in the moments that matter can help reduce confusion before it becomes an unnecessary ER visit or higher-cost care episode.

SmartEngage helps make reliable health education easier to access within the member experience.

Explore how SmartEngage supports TPAs: https://www.adam.com/national-payer-campaign-tpas

10/02/2026

Make trusted, plain-language health education part of the programs, products, and experiences you already offer.

Let’s make health easier to understand: https://www.adam.com/consumer-health

09/25/2026

Trusted health content doesn’t happen by accident. It takes clinical review, rigorous standards, and a commitment to keeping information current.

Learn more about A.D.A.M.:
https://www.adam.com/consumer-health

09/18/2026

From health plans and health systems to employers and digital health, A.D.A.M. helps organizations deliver trusted health education wherever people need it.

Explore the possibilities: https://www.adam.com/consumer-health

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