06/09/2026
Who is getting massages these days?? According to AMTA's 2026 Massage Profession Research Report, the most likely client is a male, with children under 18 years old, earning $100k+ a year.
Here are the stats...
♂️ 19% female / 23% male
🧑🧒 28% adults with children under 18 / 18% adults without children under 18
💰 14% less than $50k annual income / 23% $50-$100k annual income / 34% $100k+ annual income