Memory Air

The Biggest Improvement in Human Memory Ever Discovered

11/05/2026

Check out our new friend Caleb Ulffers and the video he made breaking breaking down and the science behind it! We're so excited to be working with Caleb to help tell our story.

11/04/2026

We can’t wait to see all of you in person at this year’s Eudēmonia Summit!

Starting tomorrow in West Palm Beach, Eudēmonia Summit blends world-class conversations with immersive wellness experiences—breathwork, cold therapy, cryo, PEMF, resistance training, and more.

Nearly 5,000 people came last year. This year, 8,000 are expected.

We’ll be activating at the EXPOSŌME — a hands-on showcase featuring and other top brands in
personalized medicine, wellness tech, functional nutrition, and beyond. Expect live demos, book signings, and the chance to engage with some of the most innovative voices in health today.

Prevention-focused and science-based . . . but less like a conference and more like a retreat.

THIS IS BUILDING A BETTER BRAIN 🧠✨
This is life well lived.
This is Eudēmonia.

11/02/2026

For a third of your life, one of your brain’s most direct inputs goes unused.

Learn what happens overnight and why that matters. A new blog is linked in our story highlights.

10/19/2026

Smell loss has been linked to several conditions, including Alzheimer’s. ⁠
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It’s still not clear whether it is a cause, an early warning sign of trouble brewing, or a consequence of disease, but some researchers believe that the brain’s memory centres depend on olfactory stimulation to stay healthy. For instance, covid-19 and other respiratory infections that disrupt smell have been linked with an increased risk of memory decline in older adults. ⁠
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In this episode of , Helen Thomson and Cat de Lange explore the link between smell loss and memory with Dr. Leon. They discover how training your sense of smell - even while you sleep - may help keep memory centres active, and potentially slow some aspects of cognitive decline.⁠
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Thanks for having us! | 🎙️ Listen to the full episode on Apple Podcasts, Spotify, or here: https://www.newscientist.com/podcasts/

10/15/2026

“If you took a deep breath now, you probably wouldn’t smell anything,” says Michael Leon, a neurobiology professor and developer of .

Leon calls our current environment an “odor desert,” and claims it’s hurting our brains. Leon and colleagues have published studies showing older adults’ brain activity and memory improved significantly when exposed to different odors at night—a result of the “direct superhighway” from our olfactory systems to our brains’ memory centers, he says. Memory Air, which cycles through 40 different scents nightly, like orange and eucalyptus, even showed improvements in dementia patients.

Best Inventions of 2025 | / By Jessica Klein for

10/08/2026

We’re excited to announce our collaboration with Eudēmonia Summit. And we’re even more excited to connect with you there in person.

Taking place November 5–8 in West Palm Beach, Eudēmonia Summit blends world-class conversations with immersive wellness experiences—breathwork, cold therapy, cryo, PEMF, resistance training, and more.

Nearly 5,000 people came last year. This year, 8,000 are expected.

We’ll be activating at the EXPOSŌME—a hands-on showcase featuring and other top brands in
personalized medicine, wellness tech, functional nutrition, and beyond. Expect live demos, book signings, and the chance to engage with some of the most innovative voices in health today.

Prevention-focused and science-based . . . but less like a conference and more like a retreat.

This is building a better brain.
This is life well lived.
This is Eudēmonia.

10/03/2026

If you asked most people which of their senses they could most easily live without, most would say smell.

When you go in for a regular check-up, you have your eyes and hearing tested. Yet almost nobody has ever had their sense of smell measured. So, many people are very surprised to learn that smell is the only sense directly connected to the brain’s memory and emotion centers.

WHAT IS OLFACTION?

Olfaction is the scientific term for the sense of smell or the act of smelling. Olfaction is a chemical sense (chemosensation) that starts when airborne molecules enter the nasal cavity. Odor molecules bind to receptors on sensory neurons in a patch of tissue inside the nose. These neurons then send signals to the olfactory bulb in the brain.

To learn more about olfactory enrichment check out our latest blog: Why Your Sense of Smell Is A Lot More Important Than You Think | 📄 https://memoryair.com/blogs/science/how-olfaction-works

09/27/2026

Memory Air™ is built on the science of olfactory enrichment. The idea is simple: the right scents, delivered in the right order, stimulate your brain’s most direct route to its memory center.

You just set it by your bed and go to sleep. It does the rest, giving your brain the kind of workout aromatherapy, supplements and brain games weren’t designed to deliver.

Think of it as self-care for your brain. 🧠

09/26/2026

“We are functionally odor deprived.” — Dr. Michael Leon, in Fast Company

Our everyday lives just don’t give our brains much to smell. Memory Air changes that while you sleep: 40 carefully selected scents, cycled twice a night, working through your brain’s most direct connection, your sense of smell.

Thanks to Mark Wilson for a stellar deep dive into the science and the story behind it.

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Website

http://learn.memoryair.com/

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