10/30/2026
So far this year, Care Connect has helped 107 families that didn't earn us a dime of commission. With some of them we knew that going in. With others, we found out after move-in day.
71 of those families were on Medicaid. That work is pro bono, and we take it on knowing that from the first phone call. Communities can't pay referral fees for Medicaid residents, so most placement agencies won’t take those calls. That leaves the families in the toughest areas with the fewest options to work through the monster that is the Medicaid placement process.
These families need a guide more than anyone, and they’re usually the first ones turned away. We decided a long time ago that Care Connect wouldn't do that.
The rest of the 107 families ended up paying privately, but circumstances complicated our role of advocacy in the process.
We've helped many families that have already gone through the national websites and given implied consent. They don’t always remember doing it. Three months later, after we’ve toured communities with them, sorted out the finances, and helped him through the emotional parts of the transition, the community tells us an online agency has already "claimed" this lead. That agency never got our client on the phone. We showed up at bedside. That's the way the cookie crumbles.
Or a family that visited a community on their own months ago, decided it wasn’t time yet, and called us when it was.
None of these facts change what those families needed. They needed someone to pick up the phone, tell them the truth, and stay with them until Mom or Dad was safe. And sometimes that truth is "you already called the right place".
We’re a business, and we need revenue to keep doing this work. I’m not going to pretend otherwise. But if our mission only matters when there is money involved, it's not much of a mission.
