Optical Warehouse is an innovative boutique-warehouse concept where those needing to wear corrective eyeglasses can find quality products at a fair price. Not only are prices similar to those found online, but there is also excellent added value provided by the professional consulting service of an optician on site. It’s a concept designed for people who are concerned about their visual comfort as well as their budget, along with a taste for the latest fashions. Optical Warehouse occupies an important niche market in between the major chains, which provide products of good quality at high cost, and sites found on the Internet that might be offering unbeatable prices for products that risk being wrongly adjusted and uncomfortable to wear*. Optical Warehouse is in the process of becoming an important player in the Canadian optical market. In only a few months, the company has opened branches in Trois-Rivières, Drummondville and Laval. The Canadian Optical Warehouse is now continuing its development in other Canadian provinces with the fall 2014 opening of branches in Halifax, Nova Scotia. A partnership program under license is now in place to offer web pricing with professional service in all Canadian provinces.
* According to a study by the Vision Council of America, 64% of those who purchased corrective glasses online were disappointed with their purchase and would not recommend this practice to friends or family.
