Hero Cards

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Hero Cards Emotional Strength for Kids. Made Simple. Hero Cards® - The Ultimate Tool for Raising Resilient Kids. That’s when the idea for Hero Cards was born. Science-based.

Hi there 👋🏼

I’m Dr Emmie - psychologist, mum and founder & creator of Hero Cards. As an adult, working as a psychologist in the NHS, I saw the same patterns in the people I treated - struggles that often began in childhood. Our mission is simple: to give kids practical, proven tools to build emotional strength before they experience inevitable life struggles. Because mental health should be about prevention, not cure. HERO CARDS® help kids understand what they feel - and what to do with it.

�Simple. In a box.

�Launching soon on Kickstarter in early 2026. Sign up for updates so you’re first to know and can access to preorder discounts.

12/10/2026

Knowing about emotions doesn’t mean having a perfect response in every moment.

I know I certainly don't.

Sometimes a worried thought sounds so certain that we forget it’s a possibility.

Noticing that difference is something we can practice and come back to. Children don’t have to master it straight away. Neither do we.

Hero Cards makes these ideas simple enough to explore together, at your child’s own pace.

Follow Hero Cards for more psychology made simple.

11/10/2026

This World Mental Health Day, we're making space for the everyday side of emotional wellbeing.

Understanding a feeling. Noticing a thought. Finding a helpful way to cope.

Writing things down is one of the simplest tools we have. When we put a feeling into words, we use a different part of the brain and that shift can make it easier to make sense of what's going on inside: what might be triggering a feeling, and the effect it's having on our thoughts and our actions.

It's a small, science-backed first step for children and adults alike, in building the emotional skills that last a lifetime.

And a good rant on paper or a list of worries, can feel like a bit of a release...

The next step? Try adding a second column: "Is there another way of looking at this?" It's a simple shift that can genuinely change the way you think.

More on this to come…

Emotional skills are skills for life.

11/10/2026

When I'm overwhelmed or stuck in a spiral of worry - one of my million coloured notebooks is the first thing I reach for. I'm the old(ish) lady with her many notebooks..

They can help children a heap too.

“You’ll be fine.”
“Think positively.”

We say these things to children because we care. We want the worry to feel smaller.

But when a thought feels completely convincing, a child may need something more to work with.

Writing down the thought and everything they can think of relating to it, is a great first step to being more aware of what's going on in their heads.

Let's help children learn how to Tell a New Story 💛

🌟

11/10/2026

Swimming lessons. Reading practice. Learning to ride a bike.

We make room for skills children will use as they grow.

Understanding feelings and learning helpful ways to cope deserve a place in everyday life, too, even when things are going well.

Hero Cards introduces these ideas through stories, imagination and simple psychology-based tools.

There’s no rush to understand every card. Children can explore a little now and return to it as life gives the ideas new meaning and as their level of emotional understanding grows.

Planting the seeds and making discussions about emotions, thoughts and wellbeing a normal part of life.

Emotional Strength for Kids. Made Simple.

Discover Hero Cards through the link in our bio.

11/10/2026

Thoughts aren't facts. They're interpretations, and sometimes we get it wrong. Children too.

We can practice questioning our thoughts, and finding new, kinder ways of talking to ourselves; a brand new story to tell. It takes practice, so let's start young.

A more balanced thought doesn't need to feel 100% true yet - it just needs to feel possible.

Practising it helps the original thought feel less like a fact, and more like just one thought among many. That small shift is where we can overcome negative thinking and worry and feel more confident and calm.

How do I help my child learn to think in less negative and more balanced ways?

Try asking it as a hypothetical first: "Imagine a friend, or someone you know, had this thought: [the unhelpful thought in the reel]. What would you say to them?"

Children are often much kinder and more balanced with a friend than they are with themselves, so their answer is often close to the balanced thought already.

Then ask: "What could they think instead, that might help them feel a bit better?"

If they get stuck, offer the new thought I've shown here, as an option rather than a correction: "Some people in that situation find it helps to think [the balanced thought]. Want do you think?"

This works well because starting hypothetically (someone else's thought, not "your" thought) gives a child a bit of distance before it gets personal, which often makes it easier for them to think clearly rather than feel got at.

There's no pressure for it to feel true straight away. Just saying it, or hearing it, starts to create a small shift. It plants a new seed for a new emotional skill 🌱

Tell a new story 🌟

“You'll be fine” comes from a loving place. And sometimes it really does help.The limitation is when those three words h...
09/10/2026

“You'll be fine” comes from a loving place. And sometimes it really does help.

The limitation is when those three words have to do all the work.

A child may still be left with the same worried thought, without knowing what to do with it.

Hero Cards brings stories, emotions and psychology-based coping tools into that conversation, so parents don't have to invent the next step.

This isn't about getting your words right every time. It's about having something helpful to explore together.

Discover Hero Cards via the link in our bio.

07/10/2026

Emotional strength for kids.
Made simple.
Hero Cards is a supersized deck of 49 cards for children aged 6–12+, created by Dr Emmie, psychologist and mum of 2.
Through heroes, stories, emotions, Power Stealers and Superpowers, children explore helpful ways to think and cope with everyday challenges.
No psychology expertise needed. Just a simple five-step system to explore together, at your child's own pace.
Discover Hero Cards through the link in our bio.💛💛

A thought can feel powerful enough to change how a child feels, behaves and sees (thinks) about a situation.That does no...
02/10/2026

A thought can feel powerful enough to change how a child feels, behaves and sees (thinks) about a situation.

That does not mean the feeling is wrong. It means there may be more to the story than the first thought suggests.

Helping children notice the difference between a thought and a fact is one way to build emotional strength, gently, over time.

This October, we will be exploring how you can help children become more curious about the stories their minds tell them.

We were thrilled to be one of the finalists at the EntreConf awards 2026 💛Our first awards ceremony and what a fun night...
02/10/2026

We were thrilled to be one of the finalists at the EntreConf awards 2026 💛

Our first awards ceremony and what a fun night! We ate dinner at Aerospace Bristol sat under the last Concorde to take flight and watched as numerous fantastic businesses across the region were recognised for their work and told their fascinating stories.

We didn’t win, but we were awarded a Highly Commended which was not given in all categories so felt extra special - in recognition of what we are starting out to do at Hero Cards.

I was told as I left the evening that it was a very big deal so we were so happy to receive this recognition. Thank you EntreConf !

We also lost out to a really wowing new company - Naturbeads, who are creating plant based alternatives to plastic to address the shocking presence of microplastics in our bodies and ecosystems.

Well, having been completely awed by them we were very happy for their win - huge congratulations!

💛

Bath based psychologist and mum (Emmie) here who launched  in the summer 🚀All the skills I used to teach adults in the N...
01/10/2026

Bath based psychologist and mum (Emmie) here who launched in the summer 🚀

All the skills I used to teach adults in the NHS - now adapted for children to use at home 🏠

For all children. To help prevent problems before they occur.

🌟🌟Emotional skills for life - things that go deeper than other products for children’s wellbeing. 🌟🌟

How to overcome negative thinking and worry, how to boost mood and self esteem, how to overcome bullying, how to overcome challenges.

Not just emotional awareness raising but what to actually do when we struggle and tricky emotions take over.

Bath based school pilot starting soon! 🌟

For bath mums I’m offering £10 off each pack with the code HERO10.

loveherocards.com

Emmie 💛

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