Hero Cards

Hero Cards Emotional Strength for Kids. Made Simple. Hero Cards® - The Ultimate Tool for Raising Resilient Kids. That’s when the idea for Hero Cards was born. Science-based.

Hi there 👋🏼

I’m Dr Emmie - psychologist, mum and founder & creator of Hero Cards. As an adult, working as a psychologist in the NHS, I saw the same patterns in the people I treated - struggles that often began in childhood. Our mission is simple: to give kids practical, proven tools to build emotional strength before they experience inevitable life struggles. Because mental health should be about

prevention, not cure. HERO CARDS® help kids understand what they feel - and what to do with it.

�Simple. In a box.

�Launching soon on Kickstarter in early 2026. Sign up for updates so you’re first to know and can access to preorder discounts.

“Nobody likes me.”It is the kind of sentence that can make a parent’s heart drop.You might want to reassure them immedia...
09/09/2026

“Nobody likes me.”

It is the kind of sentence that can make a parent’s heart drop.

You might want to reassure them immediately. Tell them it is not true. Name every friend they have. Fix the whole thing before tea.

But first, stay with what happened.

Cognitive Behavioural Therapy (CBT) often begins by separating the event from the meaning our minds attach to it.

“They played without me” is what happened.

“Nobody likes me” may be the conclusion their hurt reached afterwards.

You do not need to dismiss the feeling or agree with the conclusion. You can help them hold both.

“That sounds painful. Shall we look at what happened and what your brain decided it meant?”

Save these questions for the next difficult school day.

Our favourite review wasn’t the most glowing one.But it told us something important.The child recognised it.The idea was...
05/09/2026

Our favourite review wasn’t the most glowing one.

But it told us something important.

The child recognised it.

The idea wasn’t completely new to her. She had already come across something similar through counselling.

And that’s exactly the kind of bridge we wanted Hero Cards to create.

Not a replacement for counselling.
Not a brand-new psychology theory.

A way to take useful psychological ideas and make them easier for families to explore together through stories, emotions, Power Stealers and Superpowers.

Something that can live at the kitchen table, not only in a therapy room.

If you already have Hero Cards at home, we’d love to hear how you’ve been using them.

Even two honest sentences can help another parent understand whether they might be right for their family.

Leave a review through the link in bio. 🤍

This comes up more than anything else, so let's answer it properly.Affirmation cards aren't bad.They're doing a differen...
03/09/2026

This comes up more than anything else, so let's answer it properly.

Affirmation cards aren't bad.
They're doing a different job.
They hand a child a thought and hope it lands.

Hero Cards do something narrower.
They take a child through the same five steps every time, so instead of hearing that they're brave,
they get to practise what brave actually looks like on a Tuesday.

Choose a Hero.
Choose a Story.
Name the Emotion.
Spot the Power Stealer.
Choose a Superpower.

Five minutes. No training needed.

The first week back can look surprisingly fine.And then somewhere around week three, the wheels start to wobble.Going ba...
01/09/2026

The first week back can look surprisingly fine.

And then somewhere around week three, the wheels start to wobble.

Going back to school asks an enormous amount of a child.

Sit still.
Follow instructions.
Read a new teacher.
Work out where you fit in the group again.
Get things wrong in front of people.
Navigate noise, friendships, transitions and expectations.

All day.

And then come home with enough left in the tank to talk about it.

Many children can hold all of that together for a while.

The difficulty often shows up later when the novelty has worn off, the tiredness has accumulated, and there’s simply less left to give.

So if week three suddenly looks harder than week one, it doesn’t necessarily mean something has gone wrong.

Sometimes it just means the tank is empty.

Save this for the week it gets hard. Four questions that work better than "how was school?"

🚀 We’ve officially launched Hero Cards®!It’s taken a while, and quite a few late nights but we’ve got a product we’re so...
24/05/2026

🚀 We’ve officially launched Hero Cards®!

It’s taken a while, and quite a few late nights but we’ve got a product we’re so proud of and our website is live! The response from our subscribers this week has been incredible and we’ve been busy fulfilling our first orders in the UK and internationally.

For those of you who have been following us for a while — we ended up not going down the Kickstarter route due to some unexpected investment, which has meant we could power ahead!

We’re so excited to finally share this with you.

Tap the link in bio to explore our new website and join us from day one ✨

Keep an eye on our stories this week too — they come with a little thank you to our early supporters ☺️

———-

Hero Cards® help children understand what they feel — and what to do with it.

Healthy ways to think, cope, and respond to life — building emotional strength that lasts.

Created by Dr Emmie — Psychologist & Mum. Co-designed with teachers 💛

—-

🙏 Huge thanks go to the incredible team who created our website, and designed our cards and branding 💛

MentalWellbeing LaunchDay EmotionalResilience KidsWellbeing

Raise little heroes with resilient minds.We’re so close! Sign up to be the first to know when HERO CARDS® launch in a ma...
10/11/2025

Raise little heroes with resilient minds.

We’re so close!

Sign up to be the first to know when HERO CARDS® launch in a matter of weeks - and get 50% off pre-orders for the first 48 hours and 35% for a time after. We will never offer discounts this big again 💫

Let’s raise emotionally strong, confident kids together. 💫

Link in bio.






From Power Stealers to Superpowers.Avoiding. Worrying. Shouting. We all do it. HERO CARDS® help kids spot their Power St...
10/11/2025

From Power Stealers to Superpowers.

Avoiding. Worrying. Shouting. We all do it.

HERO CARDS® help kids spot their Power Stealers - and replace them with real, lasting Superpowers. ⚡

Launching soon! Sign up for updates so you’re first to know and can get access to early bird preorder discounts.

Link in bio.




Because coping shouldn’t wait for a crisis.We all worry about our kids’ mental health - now or later. HERO CARDS® make e...
10/11/2025

Because coping shouldn’t wait for a crisis.

We all worry about our kids’ mental health - now or later.

HERO CARDS® make emotional skills easy to teach (and fun to learn). 💛

Launching soon! Sign up for updates so you’re first to know and can get access to early bird preorder discounts.

Link in bio.






Therapy skills - before children ever need therapy.What if your child could learn the same coping tools psychologists te...
10/11/2025

Therapy skills - before children ever need therapy.

What if your child could learn the same coping tools psychologists teach - but through fun, story-based cards?

That’s the power of HERO CARDS®.

Launching soon! Sign up for updates so you’re first to know and can get access to early bird preorder discounts.

Link in bio.






The Starter Pack for Kid’s Emotional Health. HERO CARDS® have been carefully refined to help kids understand what they f...
10/11/2025

The Starter Pack for Kid’s Emotional Health.

HERO CARDS® have been carefully refined to help kids understand what they feel – and what to do with it.

Big dreams. Small steps. Huge strides.

After taking small steps but making big strides, we’re thrilled to finally share the product we’re so proud of with the world.

Launching soon! Sign up for updates to be first in line and get early bird preorder discounts.

Link in bio.





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