03/11/2026
When a venue is inaccessible, it isn't just losing one customer. It could be losing the whole group. 💜
That's the power of the Purple Pound, the estimated £446 billion annual spending power of Disabled people and their households in the UK.
But when businesses fail to remove accessibility barriers, they're turning customers away before they've even arrived.
This , we're reminding businesses that accessibility isn't just the right thing to do. It makes business sense, too.
From removing physical barriers to sharing clear, detailed accessibility information, businesses can help more Disabled customers make informed decisions about where to spend their money.
Accessibility shouldn't be an afterthought, it should be part of doing business.
So, could your business afford to lose the Purple Pound? 👀
Have you ever chosen to spend your money elsewhere because a venue wasn't accessible? Tell us in the comments! 👇