Retirement Unlimited Incorporated

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Retirement Unlimited Incorporated (RUI) strives to take the senior living experience to the next level by offering diverse enrichment programs, social experiences, and levels of care in a comfortable and elegant setting.

In honor of Healthcare Executives Appreciation Week, we’re celebrating two of the very best! Thank you, Michele and Mand...
06/11/2026

In honor of Healthcare Executives Appreciation Week, we’re celebrating two of the very best! Thank you, Michele and Mandy, for your inspiring leadership, commitment, and the countless ways you make a positive impact each day. Our communities are stronger because of you, and we couldn’t be more grateful to have you leading the way.

We are proud to celebrate three of our communities who have once again earned the Bronze Quality Award from the American...
05/29/2026

We are proud to celebrate three of our communities who have once again earned the Bronze Quality Award from the American Health Care Association/National Center for Assisted Living.

This distinguished recognition reflects their unwavering commitment to quality, continuous improvement, and excellence in everything they do. Most importantly, it is a testament to the dedication, compassion, and hard work of our incredible team members, who make a meaningful difference in the lives of our residents every day.

Thank you to everyone who helps make these communities award-winning places to live, work, and thrive. We are honored to celebrate this accomplishment together!


Bay Lake Independent, Assisted Living, & Memory Care Community
Ashleigh at Lansdowne
Paul Spring Retirement & Assisted Living Community

05/25/2026

Today, we honor and remember those who made the ultimate sacrifice.

In honor of World Horticulture Therapy Day, we’re celebrating the green thumbs of our residents! 🌱From flower beds and v...
05/18/2026

In honor of World Horticulture Therapy Day, we’re celebrating the green thumbs of our residents! 🌱

From flower beds and vegetable gardens to hydroponic growing systems, our communities stay in full bloom, providing fresh flowers for centerpieces and herbs used in our farm-to-table dishes and mocktails.

Gardening offers so much more than beautiful results. The hands-on experience supports cognitive wellness, reduces stress, encourages motor skills, and fosters a meaningful connection with nature.

It’s about:
• building something from the ground up
• bringing ideas to life
• getting your hands dirty
• watching progress unfold
• appreciating the beauty of what you’ve grown

What’s your favorite thing to grow?

Babylon Micro-Farms

💙 This National Nurses Week, we're celebrating the heart of our Home Office Clinical team!Emily, Hannah, Amanda, and all...
05/11/2026

💙 This National Nurses Week, we're celebrating the heart of our Home Office Clinical team!

Emily, Hannah, Amanda, and all our incredible nurses work tirelessly behind the scenes to support our communities, our team members, and most importantly, our residents and their families.

Their compassion, expertise, and unwavering dedication make a profound difference every single day. Nurses care for us in our most vulnerable moments and guide us through with grace and skill.

To all our nurses: thank you for everything you do. You are truly appreciated! 💙

🎓✨ A huge congratulations to our newest Certified Dementia Practitioners!Dr. Cleo Kitt, Senior Vice President of Engagem...
04/20/2026

🎓✨ A huge congratulations to our newest Certified Dementia Practitioners!

Dr. Cleo Kitt, Senior Vice President of Engagement and Leadership Development, recently led a class at the Heatherwood Community for our team members to receive this prestigious certification.

We're so proud of these dedicated individuals who are committed to creating a meaningful and engaging environment for our Inspiritás-Memory Care residents. Their passion for learning and growth reflects the heart of what we do every day.

Please join us in congratulating them on this incredible achievement! 💙

Several members of our home office and community leadership teams had the pleasure of attending the Virginia Assisted Li...
03/20/2026

Several members of our home office and community leadership teams had the pleasure of attending the Virginia Assisted Living Association (VALA) Spring Conference in Roanoke this week.

From thought-provoking sessions to meaningful conversations with others in the senior living space, we walked away inspired and energized. A key takeaway from the sessions was the importance of continuously igniting purpose for both our residents and our team members.

Grateful for the opportunity to connect, learn, and grow alongside such passionate professionals. Looking forward to putting these insights into action!

We recently brought together our Life Enrichment and Sales teams for a collaborative retreat filled with valuable insigh...
03/13/2026

We recently brought together our Life Enrichment and Sales teams for a collaborative retreat filled with valuable insights, hands-on workshops, and a renewed shared vision for the work we do.

One of the highlights of our time together focused on capturing the perfect photo - those authentic moments that truly reflect a day in the life of our residents. And what better way to practice than by turning the camera on ourselves?

Our team members stepped in as models, giving us the chance to experiment, get creative, and refine how we tell our story through images.
It was a fun and inspiring experience that sparked new ideas on how to showcase what makes our communities so special. At the heart of it all is what matters most - the people.

We’re excited to officially unveil our new RUI Fit Gym, Movie Theatre, and RUI University Library at our Bay Lake Indepe...
02/03/2026

We’re excited to officially unveil our new RUI Fit Gym, Movie Theatre, and RUI University Library at our Bay Lake Independent, Assisted Living, & Memory Care Community.
Thank you to everyone who joined us for our New Year, New Look Open House—your support made the celebration truly special.
These enhancements mark an exciting new chapter, and we look forward to an exceptional year ahead at Virginia Beach’s premier senior living community.

🥬 Lettuce show you a little bit of what we've been up to in Inspiritás-Memory Care at The Westmont at Short Pump Residen...
01/14/2026

🥬 Lettuce show you a little bit of what we've been up to in Inspiritás-Memory Care at The Westmont at Short Pump Residential, Assisted Living, & Memory Care. Our new hydroponic garden has kept us busy growing everything from herbs and lettuce to flowers and microgreens. 🌱

Residents and team member alike have enjoyed showing off their green thumbs to grow some very impressive harvest. We recently celebrated a meaningful and hands-on Hydroponic Garden Transfer Day to carefully transfer seedlings into the system. From gently handling the plants to observing the roots and nutrient-rich water, the experience offered wonderful sensory engagement and sparked joyful conversation for our residents and team members. We can't wait to see how our next batch of plants will turn out!

Address

2917 Penn Forest Boulevard
Roanoke, VA
24018

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15407744433

Website

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